# All of our

# Guides

Creating a beverage alcohol handbook for going direct-to-consumer, online.

**Not Using UTMs? It Could Be Costing You Money....**  
Guides  
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April 30, 2025  
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Beth Teutschmann

**Paid Social Creative for BevAlc E-Commerce That's Working NOW**  
Guides  
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March 26, 2025  
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Beth Teutschmann

**Personalized, Automated, and On the Rocks: How AI Is Changing Alcohol E-Commerce**  
Guides  
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February 28, 2025  
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Gabi Degen-Nosek

**One Overlooked Element That Can Crush Your Whiskey Club Signups and How To Fix it**  
Guides  
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February 28, 2025  
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Beth Teutschmann

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**Pouring Success: How Virtual Tastings are Shaping the Future of Bev Alc**  
Guides  
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January 31, 2025  
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Gabi Degen-Nosek

**Getting Started with Google Ads: A Walkthrough for DTC Beverage Alcohol Brands**  
Guides  
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June 26, 2024  
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Sommer Burbank

**Alcohol Advertising to Millennials and Gen Z: Strategies & Challenges**  
Guides  
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June 25, 2024  
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Gabi Degen-Nosek

**From Scratch to Sip: A Bottled Guide to Alcohol E-commerce**  
Guides  
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April 29, 2024  
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Gabi Degen-Nosek

**2024 Planning: A Guide to Year-Round Uniquely Profitable Promotions**  
Guides  
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January 22, 2024  
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Gabi Degen-Nosek

**How to Develop a Digital Strategy that Drives Sales: Part 2**  
Guides  
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May 11, 2020  
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Speakeasy Co.