## Strategy

### Shifting Tides in Alcohol E‑Commerce: How Customer Behavior and Conversion Are Changing in 2025
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[Read more](https://business.flaviar.com/articles/shifting-tides-in-alcohol-e-commerce-how-customer-behavior-and-conversion-are-changing-in-2025)  
*Insights*  
*March 31, 2025*  
*Gabi Degen-Nosek*

### Personalized, Automated, and On the Rocks: How AI Is Changing Alcohol E-Commerce

[Read more](https://business.flaviar.com/articles/personalized-automated-and-on-the-rocks-how-ai-is-changing-alcohol-e-commerce)  
*Guides*  
*February 28, 2025*  
*Gabi Degen-Nosek*

### Pouring Success: How Virtual Tastings are Shaping the Future of Bev Alc
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[Read more](https://business.flaviar.com/articles/pouring-success-how-virtual-tastings-are-shaping-the-future-of-bev-alc)  
*Guides*  
*January 31, 2025*  
*Gabi Degen-Nosek*

### Alcohol Advertising to Millennials and Gen Z: Strategies & Challenges

[Read more](https://business.flaviar.com/articles/alcohol-advertising-to-millennials-and-gen-z-strategies-challenges)  
*Guides*  
*June 25, 2024*  
*Gabi Degen-Nosek*

### Understanding the Importance of SEO for Alcohol E-Commerce

[Read more](https://business.flaviar.com/articles/understanding-the-importance-of-seo-for-alcohol-e-commerce)  
*Insights*  
*May 31, 2024*  
*Sommer Burbank*

### Enhancing E-Commerce Success: Innovative Packaging and Unboxing Strategies for Alcohol Brands

[Read more](https://business.flaviar.com/articles/enhancing-e-commerce-success-innovative-packaging-and-unboxing-strategies-for-alcohol-brands)  
*Insights*  
*April 30, 2024*  
*Sommer Burbank*

### From Barrel to Buyers: Monetizing the Story Behind the Bottle
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[Read more](https://business.flaviar.com/articles/from-barrel-to-buyers-monetizing-the-story-behind-the-bottle)  
*Insights*  
*February 29, 2024*  
*Gabi Degen-Nosek*

### The Importance of User Reviews in Alcohol E-Commerce

[Read more](https://business.flaviar.com/articles/the-importance-of-user-reviews-in-alcohol-e-commerce)  
*Insights*  
*February 22, 2024*  
*Sommer Burbank*

### The Discount Dilemma: Is 2024 the year your brand starts to rethink the role of “discounts”?

[Read more](https://business.flaviar.com/articles/the-discount-dilemma-is-2024-the-year-your-brand-starts-to-rethink-the-role-of-discounts)  
*Insights*  
*February 20, 2024*  
*Gabi Degen-Nosek*

### Elevating Your Spirits: The Art of Alcohol Education for a Richer Shopping Experience

[Read more](https://business.flaviar.com/articles/elevating-your-spirits-the-art-of-alcohol-education-for-a-richer-shopping-experience)  
*Insights*  
*January 23, 2024*  
*Sommer Burbank*